The Design Process
Working with me is a collaborative and intentional journey.
My goal is to design something that is not only visually stunning but also deeply aligned with your values and the heart of your business. I aim to make the design process feel seamless and empowering so that you can focus on what matters most. Here’s what you can expect:
PHASE ONE
Getting Started
You’ve taken the first step toward elevating your business, and that’s worth celebrating! Once we connect and discuss your needs, I’ll ask you to review my terms and conditions and complete a project questionnaire. This helps me truly understand your vision, goals and preferences.
To secure your project in my schedule, I’ll provide a tailored quote and request a 50% deposit. Most projects begin within 2-6 weeks, depending on my current workload.
PHASE TWO
Discovery & Research
This phase is about truly understanding you, your business, and your audience. Whether we’re creating a brand identity or designing a website, I’ll take a thoughtful approach to:
Your Business Story: Who are your dream clients? What values and vision drive your work? Where do you see your business growing in the next few years?
Your Aesthetic: I’ll guide you in gathering visual inspiration, whether that’s through a mood board or curated examples. Whether your style is warm and inviting, modern and minimalist, or something uniquely yours, I’ll craft a design that reflects your personality and purpose.
Market Insights: I’ll explore your industry landscape to ensure your design not only stands out but also resonates deeply with your ideal audience.
PHASE THREE
Planning & Strategy
With everything we’ve uncovered, I’ll craft a plan to guide the design process. This includes:
A clear timeline for deliverables.
A design direction that aligns with your business goals and speaks to your audience.
Confirmation of any additional details or adjustments before diving into the creative work.
PHASE FOUR
Design & Development
Here’s where the creative process takes flight. I’ll focus on:
Concept Development: For branding, this begins with mood boards and logo concepts. For websites, I’ll start with a homepage design for your feedback before moving on to other pages.
Collaboration & Refinement: You’ll have the opportunity to review and provide feedback. Most projects include up to 2 rounds of revisions to ensure we create something you absolutely love.
PHASE FIVE
Final Approval
Once you’re delighted with the results, the remaining 50% balance is due. I’ll prepare and deliver all final files in the formats you need—whether for print, digital use or web.
For websites, I’ll guide you through the final product and provide a tutorial, so you feel confident managing updates on your own.
PHASE SIX
Launch & Celebrate
This is the exciting part! Together, we’ll bring your new brand or website to life. Whether it’s a fresh logo, cohesive branding or a website that truly reflects your story, I’m here to cheer you on as you share it with the world.
PHASE SEVEN
Ongoing Support
Your business will continue to grow and evolve, and I’m here to support you along the way. Whether you need future updates, new materials or just some guidance, you can count on me. Building long-term relationships with my clients is at the heart of what I do.
Ready to cultivate something meaningful and beautiful for your business?
I'd love to collaborate! Let’s design a brand that reflects your story and supports your journey toward a fulfilling, purpose-driven life.